What’s in each plan
The plans on the pricing page carry the short version. This is the long one, for anyone who would rather read it than ask.
Every plan comes with your own domain registered in your name, hosting, backups, certificates, and no cap on bandwidth. No setup fee, no minimum term, and nothing at all is due until your site is live.
The Cupcake $79 /mo
For a one-person shop that needs to exist, look sharp, and be findable.
- One of a small set of layouts, set up with your words and photos
- Up to five pages
- Built for phones first
- Your photos, logo, and words, put where they work
- Your own domain, registered in your name
- Search setup, so your name turns you up
- A Google Business profile, set up
- An email link that lands in your inbox
- Your booking tool, embedded — Cal.com, Calendly, OpenTable
- You make your own edits in Sveltia CMS, whenever you like
- Hosting, backups, and certificates
- No bandwidth cap, however busy the day gets
- Security and updates, without you looking
- Email support within three business days
Not in this one:
- Custom design — the layout is one of a set, dressed in your things
- Changes made for you. You make your own, and I answer questions
- A store, a blog, a calendar, or a newsletter
- Professional email at your own domain
- The quarterly analytics read
The Birthday Cake $299 /mo
For a business where the website is how people decide.
- Designed for you from scratch, never a template
- We write the words together
- As many pages as your story needs
- Built for phones first
- Your photos, logo, and words, arranged to persuade
- Motion and scroll work, designed in
- A blog, a calendar, or a news feed
- Landing pages for whatever you’re pushing
- Your own domain, registered in your name
- Professional email at your own domain
- Search setup, so your name turns you up
- A Google Business profile, set up
- A newsletter, set up and styled to match
- A real online store — products, cart, checkout
- Ticketing or donations, connected
- Invoices and payment links
- Your booking tool, embedded — Cal.com, Calendly, OpenTable
- An email link that lands in your inbox
- Unlimited changes by email, most within 24 hours
- Edit the parts that change yourself, in Sveltia CMS
- An AI agent for your site, in Telegram or Matrix
- A graphic design job a month — cards, a flyer, a poster
- Short video, hosted with the site
- Hosting, backups, and certificates
- Unlimited bandwidth, however busy the day gets
- Security and updates, without you looking
- Umami analytics, and a quarterly read on what moved
- Up to three people can email me
The Wedding Cake Starts with a conversation
For a business whose website needs to be the attraction.
- Everything in the Birthday Cake, uncapped
- 3D, WebGL, and scroll work — built, not bought
- Custom interactive pieces, designed for you
- Art-directed until the site is the attraction
- Graphic design whenever you need it, not once a month
- A store built around the catalogue you actually have
- Invoices, payments, and memberships, connected
- Booking and scheduling at whatever scale you need
- Video hosted with the site
- Analytics built around the thing you want people to do
- Unlimited changes by email, same week when it’s urgent
- Your whole team can email me
- We scope it together before anything starts
The lines that need a sentence
Your domain. A standard .com, .org, or .net, registered in your name and renewed for as long as you’re with me — up to $25 a year. It’s yours: if you leave, it leaves with you. Already have one? Bring it. Premium and aftermarket names are a different business, and if that’s what you’re after I’ll point you at someone who does it properly.
The online store. Built on Stripe, Snipcart, Ecwid, or Shopify, wired into your page and styled so it doesn’t look bolted on. I pick the one that fits your catalogue and set the whole thing up. Their transaction fees are theirs; the build and the upkeep are mine.
The editor. Sveltia CMS at your own address, for the words, prices, hours, dates and photos that move. You only get the fields I put there, so there is nothing to break and no layout to wreck. On the Cupcake it is how you keep the site current. On the other two it is never compulsory — email me instead and I’ll do it. Both work.
The AI agent. Chat with your website from your phone. Ask it what changed, ask it to change something, ask what last month looked like. AI is experimental and it does get things wrong, which is why every version of your site is kept — email me and I’ll roll it back.
Video. Up to 25 MB a video, served from your own domain — so no YouTube chrome, no “watch next,” and nobody else’s ads on your page. Anything longer belongs on a real video host and I’ll embed that instead.
The analytics read. Umami, which is privacy-respecting and does not follow anyone around the internet. Once a quarter I read yours and write you an email about what moved and what I’d do about it. There is an example on the homepage.
Graphic design. One job a month on the Birthday Cake — business cards, a flyer, a poster, a menu, a résumé — as print-ready files. Unused months don’t roll over. The Wedding Cake has no monthly limit; requests are handled in the order they arrive.
Nonprofits take 15% off any plan, for the life of the plan. The terms have the rest, in English.